Best Water Heater Brands 2025: Rheem vs AO Smith vs Bradford White

Comparing the top water heater brands for Charleston homeowners. Which brand offers the best value, reliability, and warranty?

Choosing the right water heater brand matters. A quality brand means better reliability, longer lifespan, and easier access to parts and service. Here's how the top water heater brands compare for Mount Pleasant, Charleston, and Daniel Island homeowners.

Top Water Heater Brands Overview

Brand Best For Price Range Warranty Our Rating
Rheem Overall value $$ 6-12 years 4.5/5
A.O. Smith Reliability $$-$$$ 6-12 years 4.5/5
Bradford White Quality construction $$$ 6-10 years 4.5/5
Navien Tankless premium $$$$ 15 years 5/5
Rinnai Tankless reliability $$$ 10-12 years 4.5/5

Rheem

Company Background: American company founded in 1925. One of the largest water heater manufacturers globally.

Pros

  • Wide availability: Found at Home Depot, Lowe's, and plumbing suppliers
  • Good value: Competitive pricing across all tiers
  • Solid warranty: Up to 12-year tank warranty on premium models
  • Innovation: Smart water heater options, hybrid heat pumps
  • Parts availability: Easy to find replacement parts

Cons

  • Entry models basic: Lower-tier models lack features
  • Variable quality: Quality varies between product lines
  • Some manufacturing overseas: Some components made abroad

Product Lines

Professional (Pro): Entry-level, 6-year warranty, basic features Performance: Mid-range, 9-year warranty, better efficiency Performance Platinum: Premium, 12-year warranty, best features Hybrid/Heat Pump: Excellent efficiency, smart features

Price Range

  • 40-gal electric: $450-$900
  • 50-gal gas: $550-$1,100
  • Tankless: $800-$1,600
  • Hybrid: $1,200-$2,000

Best For

Charleston homeowners seeking good value with solid warranty support. Rheem is our go-to recommendation for most tank water heater replacements.


A.O. Smith

Company Background: American company founded in 1874. Premium water heater manufacturer with strong commercial presence.

Pros

  • Excellent reliability: Known for durability and longevity
  • Strong warranty: Up to 12-year warranties available
  • Commercial grade quality: Built to higher standards
  • Innovation leader: First with many efficiency technologies
  • American manufacturing: Most products made in USA

Cons

  • Higher price: Premium pricing compared to competitors
  • Limited retail availability: Primarily through plumbing suppliers
  • Fewer budget options: Focus on mid to premium tiers

Product Lines

Signature: Entry to mid-level, 6-9 year warranty ProLine: Professional series, good quality Voltex: Heat pump/hybrid, excellent efficiency Vertex: Premium gas, high efficiency

Price Range

  • 40-gal electric: $500-$950
  • 50-gal gas: $600-$1,200
  • Tankless: $1,000-$2,000
  • Hybrid: $1,400-$2,200

Best For

Daniel Island and Mount Pleasant homeowners who prioritize quality and longevity over price. Excellent choice for premium installations.


Bradford White

Company Background: American company founded in 1881. All products manufactured in the USA. Sold exclusively through professional installers.

Pros

  • 100% American made: All manufacturing in USA
  • Professional-only sales: Ensures proper installation
  • Excellent build quality: Heavy-duty components
  • Innovative features: Defender Safety System, Vitraglas lining
  • Strong commercial reputation: Trusted by professionals

Cons

  • Not available retail: Must purchase through plumber
  • Higher cost: Premium pricing
  • Limited DIY options: Designed for professional installation

Product Lines

Defender: Entry with safety features eF Series: High efficiency AeroTherm: Heat pump series Infiniti: Tankless series

Price Range

  • 40-gal electric: $550-$900
  • 50-gal gas: $650-$1,200
  • Tankless: $1,200-$2,200
  • Hybrid: $1,600-$2,400

Best For

Homeowners who value American manufacturing and professional installation. Excellent choice when working with a trusted plumber.


Navien (Tankless)

Company Background: Korean company founded in 1978. Premium tankless water heater manufacturer known for efficiency.

Pros

  • Industry-leading efficiency: Up to 0.97 UEF
  • Built-in recirculation: Many models include recirc pump
  • Excellent warranty: 15-year heat exchanger, 5-year parts
  • Quiet operation: Among the quietest tankless units
  • Advanced features: WiFi control, diagnostics

Cons

  • Premium price: Most expensive tankless option
  • Requires professional installation: Complex setup
  • Parts availability: Specialized parts may have longer lead times

Product Lines

NPE-A2: Premium condensing, 0.97 UEF NPE-S2: Standard condensing, great value NCB-E: Combi boiler, heating + hot water

Price Range

  • Tankless: $1,800-$2,800

Best For

Homeowners wanting the best tankless technology. Ideal for large Mount Pleasant and Daniel Island homes with high hot water demand.


Rinnai (Tankless)

Company Background: Japanese company founded in 1920. Global leader in tankless water heaters.

Pros

  • Japanese quality: Excellent engineering and reliability
  • Wide product range: Options for every application
  • Good warranty: 10-12 year heat exchanger warranty
  • Proven technology: Decades of tankless expertise
  • Strong dealer network: Easy to find certified installers

Cons

  • Can be louder: Some models noisier than competitors
  • Mid-range efficiency: Good but not class-leading
  • Complex installation: Requires trained technician

Product Lines

V Series: Entry-level tankless RU Series: Ultra efficiency RE Series: Recirculation-ready Sensei: Premium with smart features

Price Range

  • Tankless: $1,200-$2,400

Best For

Homeowners wanting reliable tankless from an established brand. Great middle-ground between value and premium.


Other Notable Brands

Ruud

  • Sister brand to Rheem (same manufacturer)
  • Primarily sold through plumbing wholesalers
  • Similar quality to Rheem Professional series

State Water Heaters

  • Owned by A.O. Smith
  • Good quality, competitive pricing
  • Often available through independent plumbers

Noritz (Tankless)

  • Japanese manufacturer
  • Commercial focus
  • Reliable but smaller dealer network in Charleston area

Kenmore

  • Manufactured by various brands (often Rheem or A.O. Smith)
  • Sears availability declining
  • Parts and service more difficult now

Brand Recommendations by Situation

Best Value: Rheem Performance

Good quality, competitive price, available everywhere. Best choice for budget-conscious homeowners.

Best Overall Tank: A.O. Smith Signature Premier

Excellent reliability with strong warranty. Worth the premium for long-term value.

Best American-Made: Bradford White

100% USA manufacturing with professional installation. Supports American jobs.

Best Tankless: Navien NPE-A2

Industry-leading efficiency and features. Premium price but premium performance.

Best Tankless Value: Rinnai V Series

Reliable Japanese engineering at competitive price. Great entry into tankless.

Best Hybrid/Heat Pump: Rheem ProTerra

Excellent efficiency with smart features. Well-suited to Charleston's climate.


What Brand Does Water Heater Doctors Recommend?

We're factory-certified for multiple brands and recommend based on your specific needs:

For tank water heaters: Rheem, A.O. Smith, or Bradford White depending on budget and preferences.

For tankless: Navien for premium applications, Rinnai for reliable value.

For hybrid/heat pump: Rheem ProTerra for best combination of features and value.

We don't push any single brand. Our recommendations are based on:

  • Your budget
  • Your home's requirements
  • Your hot water needs
  • Long-term reliability
  • Parts and service availability

Service Areas

Water Heater Doctors installs and services all major brands throughout the Charleston Lowcountry:

Mount Pleasant - All neighborhoods. Daniel Island - Residential and commercial. Charleston - Downtown, West Ashley, James Island, Johns Island. Sullivan's Island - Full service. Isle of Palms - Including Wild Dunes.

FAQ: Water Heater Brands

What's the most reliable water heater brand? A.O. Smith and Bradford White consistently rank highest for reliability. Rheem offers good reliability at a lower price point.

Are expensive brands worth it? Generally yes. Premium brands use better materials, offer longer warranties, and typically last longer. The price difference often pays for itself in lifespan.

What brand do plumbers recommend? Most plumbers recommend Bradford White, A.O. Smith, or Rheem. These brands have proven reliability and good parts availability.

Should I buy a water heater at Home Depot or through a plumber? Plumber-sourced water heaters often have better warranties and include professional installation. Big-box store units work fine but may have shorter warranties.

What's the best tankless water heater brand? Navien leads in efficiency and features. Rinnai offers excellent reliability. Both are good choices depending on budget.


Need help choosing the right water heater brand? Water Heater Doctors provides free consultations throughout Charleston, Mount Pleasant, Daniel Island, Sullivan's Island, and Isle of Palms. Call (843) 990-6524 for expert guidance.

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